{"id":335,"date":"2025-09-09T20:26:35","date_gmt":"2025-09-09T20:26:35","guid":{"rendered":"https:\/\/aldrickwilliams.com\/portfolio\/?page_id=335"},"modified":"2026-05-06T15:45:35","modified_gmt":"2026-05-06T15:45:35","slug":"key-skills","status":"publish","type":"page","link":"https:\/\/aldrickwilliams.com\/portfolio\/key-skills\/","title":{"rendered":"Key Skills"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_pb_gutters1 et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\" data-et-mv-hidden-tablet=\"true\" data-et-mv-hidden-phone=\"true\"><h3><span style=\"font-size: 31px;\">\u2022<\/span> Website Accessibility<br \/>\n<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/website-accessibility.jpg\" title=\"website-accessibility\" width=\"746\" height=\"223\" srcset=\"https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/website-accessibility.jpg 746w, https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/website-accessibility-480x143.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 746px, 100vw\" class=\"wp-image-376\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>I bring over 9 years of experience ensuring websites and digital products meet WCAG 2.1, Section 508, and ADA accessibility standards. My expertise includes auditing websites for compliance, remediating accessibility issues in code and content, and implementing best practices that improve usability for all users, including those with disabilities. I collaborate with designers, developers, and content teams to integrate accessibility into every stage of the project lifecycle, from wireframes and prototypes to final deployment. With a strong understanding of assistive technologies, semantic HTML, ARIA roles, and inclusive design principles, I ensure that digital experiences are both compliant and user-friendly.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Skills<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Ensure Section <strong>508,<\/strong> <strong>WCAG<\/strong> and <strong>ADA<\/strong> compliance<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Apply semantic <strong>HTML<\/strong> and <strong>ARIA<\/strong> roles for accessible components.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Performs testing with <strong>Axe, WAVE, NVDA, <\/strong>and <strong>JAWS.<\/strong><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_3 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Collaborate with teams to embed accessibility from start to finish.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_4 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Create accessible <strong>PDFs, forms,<\/strong> and multimedia content.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_5 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Stay updated on federal <strong>accessibility standards<\/strong> and <strong>regulations.<\/strong><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_1 et_pb_row et_pb_gutters1 et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\" data-et-mv-hidden-phone=\"true\"><h3><span style=\"font-size: 31px;\">\u2022<\/span> UX\/UI Design<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/ux-ui-image.jpg\" width=\"600\" height=\"315\" srcset=\"https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/ux-ui-image.jpg 600w, https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/ux-ui-image-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-386\" title=\"ux-ui-image\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>As a UX\/UI Designer, I specialize in creating digital experiences that are intuitive, engaging, and visually impactful. I have a strong command of Figma, which I use as my primary tool for wireframing, prototyping, and building collaborative design systems. My process begins with user research and wireframing, ensuring that every layout is strategically aligned with user needs and project goals. I then move into interactive prototyping, allowing stakeholders and teams to visualize the user journey and provide feedback early in the process. With a clear understanding of the difference between user experience (UX) and user interface (UI), I ensure that designs not only look beautiful but also function seamlessly. I am skilled at applying design principles, typography, and color theory to create cohesive, accessible, and brand-consistent interfaces. Collaboration is central to my approach, and I work closely with developers, content creators, and stakeholders to bring designs to life with precision. Above all, I am passionate about design and love transforming ideas into digital solutions that improve usability, engagement, and overall customer satisfaction.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Skills<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_6 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Design <strong data-start=\"132\" data-end=\"175\">user-centered web and mobile interfaces<\/strong><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_7 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Create <strong data-start=\"188\" data-end=\"227\">wireframes, mockups, and prototypes<\/strong> in Figma.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_8 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Apply <strong data-start=\"248\" data-end=\"268\">UX\/UI\/HCI principles<\/strong> for intuitive and attractive designs.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_9 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Conduct <strong data-start=\"319\" data-end=\"358\">user research and usability testing<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_10 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Develop and maintain <strong data-start=\"385\" data-end=\"420\">design systems and style guides<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_11 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Collaborate with <strong data-start=\"443\" data-end=\"474\">developers and stakeholders<\/strong> for implementation.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_12 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Use <strong data-start=\"503\" data-end=\"536\">typography, color, and layout<\/strong> to enhance usability.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_13 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Implement <strong data-start=\"880\" data-end=\"903\">visual storytelling<\/strong> to improve engagement.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_14 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Translate <strong data-start=\"941\" data-end=\"1003\">complex requirements into simple, user-friendly interfaces<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_2 et_pb_row et_pb_gutters1 et_block_row\">\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\" data-et-mv-hidden-tablet=\"true\" data-et-mv-hidden-phone=\"true\"><h3><span style=\"font-size: 31px;\">\u2022<\/span> Website Development<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/code-image.jpg\" alt=\"\" title=\"code-image\" width=\"600\" height=\"191\" srcset=\"https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/code-image.jpg 600w, https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/code-image-480x153.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-387\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>I bring over 10 years of experience in website development, building and maintaining websites that are functional, responsive, and user-focused. My technical expertise includes coding with HTML, CSS, JavaScript, and PHP, enabling me to create clean, efficient, and scalable web solutions. In addition to custom development, I have extensive experience working with leading content management systems, including WordPress, Drupal, SharePoint, Adobe AEM, and SiteCore, where I design, implement, and manage sites of varying complexity. I excel at translating client requirements into practical web solutions, integrating modern design standards, and ensuring websites are optimized for performance, accessibility, and search engines. My background allows me to manage projects from concept to deployment, blending technical precision with creative problem-solving to deliver websites that meet business goals and enhance user experience.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Skills<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_15 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Build <strong data-start=\"120\" data-end=\"161\">responsive and user-friendly websites<\/strong> using modern web technologies.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_16 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Code with <strong data-start=\"207\" data-end=\"241\">HTML, CSS, JavaScript, and PHP<\/strong> for custom web solutions.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_17 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Develop and maintain websites on <strong data-start=\"305\" data-end=\"363\">WordPress, Drupal, SharePoint, Adobe AEM, Sitecore &amp; more...<\/strong><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_18 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Optimize websites for <strong data-start=\"492\" data-end=\"538\">performance, speed, and SEO best practices<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_19 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Collaborate with <strong data-start=\"561\" data-end=\"607\">designers, content teams, and stakeholders<\/strong> to deliver projects on time.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_20 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Troubleshoot and <strong data-start=\"658\" data-end=\"682\">debug website issues<\/strong> efficiently to maintain uptime and functionality.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_21 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Apply <strong data-start=\"832\" data-end=\"859\">security best practices<\/strong> to protect web applications and user data.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_3 et_pb_row et_pb_gutters1 et_block_row\">\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\" data-et-mv-hidden-tablet=\"true\" data-et-mv-hidden-phone=\"true\"><h3><span style=\"font-size: 31px;\">\u2022<\/span> Search Engine Optimization<br \/>\n<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_image_3 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/seo-image-1.png\" width=\"600\" height=\"191\" srcset=\"https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/seo-image-1.png 600w, https:\/\/aldrickwilliams.com\/portfolio\/wp-content\/uploads\/2025\/09\/seo-image-1-480x153.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-355\" title=\"seo-image-1\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>I have extensive experience in SEO strategy and implementation, with a proven ability to increase website visibility, traffic, and conversions. My skillset includes conducting in-depth keyword research, analyzing competitors, and optimizing on-page elements such as content, meta tags, and site structure to align with search engine algorithms. I leverage both on-page and off-page SEO strategies including link building, technical SEO, and local optimization to maximize search rankings. Additionally, I use data-driven insights from tools like Google Analytics and Search Console to identify opportunities, track performance, and continuously refine strategies. By staying up to date on industry trends and algorithm updates, I ensure websites are optimized for long-term growth, improved search engine rankings, and enhanced user experience.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Skills<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_22 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Perform <strong>keyword research<\/strong> to drive qualified traffic.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_23 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Optimize <strong>on-page elements<\/strong>: titles, meta tags, headers, and content.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_24 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Develop <strong>content strategies<\/strong> aligned with user intent.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_25 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Implement technical<strong> SEO<\/strong> for speed, mobile, and crawlability.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_26 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Use <strong>SEO tools<\/strong> (GA, GSC, SEMrush, Ahrefs) to track performance.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_27 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Monitor <strong>algorithm updates<\/strong> and adjust strategies.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_28 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Improve <strong>local SEO<\/strong> with listings, reviews, and location content.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_29 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_left et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone\">N<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">   <\/h4><div class=\"et_pb_blurb_description\"><p>Collaborate with teams to align <strong>SEO <\/strong>with<strong> UX\/UI.<\/strong><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_4 et_pb_row et_block_row\">\n<div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Do you have any questions?<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/aldrickwilliams.com\/portfolio\/resume\/\" data-icon=\"$\">Contact me Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-335","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aldrickwilliams.com\/portfolio\/wp-json\/wp\/v2\/pages\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aldrickwilliams.com\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aldrickwilliams.com\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aldrickwilliams.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aldrickwilliams.com\/portfolio\/wp-json\/wp\/v2\/comments?post=335"}],"version-history":[{"count":68,"href":"https:\/\/aldrickwilliams.com\/portfolio\/wp-json\/wp\/v2\/pages\/335\/revisions"}],"predecessor-version":[{"id":560,"href":"https:\/\/aldrickwilliams.com\/portfolio\/wp-json\/wp\/v2\/pages\/335\/revisions\/560"}],"wp:attachment":[{"href":"https:\/\/aldrickwilliams.com\/portfolio\/wp-json\/wp\/v2\/media?parent=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}